Last Updated: 21st of July 2026

1. INTRODUCTION

This Privacy Policy explains how Functional Pet Wellness LLC d/b/a "Rootd Pet" ("Company," "Rootd," "we," "us," "our") collects, uses, discloses, and safeguards your personal information when you visit our websites (including rootdpet.com), membership and coaching platforms, webinars, landing pages, community spaces, and any related services ("Services"). By accessing or using our Services, you agree to the terms of this Privacy Policy and our Terms & Conditions. If you do not agree, discontinue use immediately.

2. SCOPE & APPLICABILITY

(1) This Privacy Policy applies to all personal information collected from users ("User," "you," "your") of our Services, including those who opt in to free materials, webinars, or consultations, or who purchase products or coaching from us.

(2) We comply with applicable privacy regulations, including GDPR (EU), CCPA/CPRA (California), CAN-SPAM (US), TCPA (US), COPPA (Children's Online Privacy Protection Act), and other relevant laws where required.

3. INFORMATION WE COLLECT

(1) Personal Data: This may include name, email address, phone number, billing/shipping address, payment details, or other identifiable information you voluntarily provide (e.g., when creating an account, booking a consultation, or signing up for a webinar).

(2) Pet Information: Information you voluntarily provide about your pet, such as name, species, breed, age, diet, routine, lifestyle, and general wellness observations, which you provide so that we can offer personalized coaching. This information relates to your animal, and we use it solely to deliver our Services.

(3) Health-Tracking Data: Where a program includes or recommends a third-party health-tracking device or app, that device or app may collect general wellness data about your pet (such as activity and sleep). That data is collected and processed by the third-party provider under its own terms and privacy policy, and we may receive and use it to inform your coaching.

(4) Usage Data: Includes IP address, browser type, device information, pages viewed, and interaction data (e.g., clicks, time spent). We gather this automatically through cookies, pixels, and similar technologies.

(5) User-Generated Content: If you post or upload any content (e.g., comments, messages, files, photos of your pet) in our community features, we may store and display this content.

(6) Sensitive Data: We do not intentionally collect sensitive personal data about you (e.g., race, religion, your own health). Should you choose to submit such data, you consent to our processing of it as per this policy.

4. HOW WE USE YOUR INFORMATION

(1) Service Delivery: To create and manage your account, provide requested services, build and deliver individualized pet wellness plans and coaching, log and review wellness and tracker data, process transactions, and offer customer support.

(2) Marketing & Communication: To send you promotional materials, newsletters, updates, or offers we believe may interest you, consistent with applicable law. You can opt out at any time by using the "unsubscribe" link, replying STOP to text messages, or contacting us.

(3) Personalization: To tailor content, coaching, ads, and user experiences based on your preferences and usage patterns.

(4) Analytics & Improvements: To analyze usage and trends, measure the effectiveness of our marketing campaigns, and improve our Services.

(5) Legal Compliance: To comply with applicable laws, respond to lawful requests, or protect our rights (e.g., fraud prevention).

5. COOKIES & TRACKING TECHNOLOGIES

(1) Cookies: We use cookies (small text files stored on your device) to enhance site functionality, remember preferences, and track user behavior. You may disable cookies in your browser settings, but this may affect certain site features.

(2) Pixels & Analytics: We use third-party tools like Facebook Pixel and Google Analytics to track user behavior, serve relevant ads, and understand site performance. You can adjust your ad settings in Facebook or Google to limit personalized ads.

(3) Do-Not-Track Signals: Our Sites currently do not respond to DNT signals. For more info, please check your browser’s instructions.

6. LEGAL BASES FOR PROCESSING (GDPR)

If you are located in the European Economic Area (EEA):

(1) Consent: We process your personal data if you have given clear consent (e.g., to receive marketing emails).

(2) Contract: We process data to fulfill contractual obligations (e.g., providing paid courses).

(3) Legitimate Interests: We may process data for our legitimate interests (e.g., improving Services, marketing), provided these interests are not overridden by your rights.

(4) Legal Obligations: We may process data to comply with laws or regulations.

7. YOUR RIGHTS (GDPR & CCPA)

(1) Access: You can request a copy of personal data we hold about you.

(2) Rectification: You can request corrections to inaccurate or incomplete data.

(3) Erasure (Right to Be Forgotten): You can request deletion of your data, subject to certain legal exceptions.

(4) Objection & Restriction: You can object to or ask us to restrict certain processing (e.g., direct marketing).

(5) Data Portability: You can request we transfer your data to another entity in a structured, commonly used format.

(6) Non-Discrimination (CCPA): If you exercise any of your privacy rights under the CCPA, we will not discriminate against you.

(7) How to Exercise: Please contact us at [email protected]. We will respond in accordance with applicable law.

8. THIRD-PARTY DISCLOSURES

(1) Service Providers: We may share personal data with vendors who perform services on our behalf (e.g., payment processing, email marketing, analytics). They are contractually bound to protect your data.

(2) Business Transfers: If we merge with or are acquired by another business, your data may be transferred as part of the transaction.

(3) Legal Requirements: We may disclose personal data if required by law, regulation, or valid legal process, or to protect our rights and safety or that of others.

(4) Links to Third Parties: Our Services may contain links to external sites or services. This policy does not apply to third-party sites. We are not responsible for their content or privacy practices. Review their privacy policies before providing personal data.

(5) Mobile Opt-In and SMS Consent Data: We do not share, sell, rent, or otherwise disclose your mobile phone number or SMS consent information to any third parties or affiliates for their own marketing or promotional purposes. Text messaging originator opt-in data and consent are excluded from every category of third-party sharing described in this Privacy Policy and will not be shared with any third party.

9. DATA SECURITY & RETENTION

(1) Security Measures: We use commercially reasonable safeguards (e.g., SSL encryption, access restrictions) to protect your data. No system is 100% secure, so we cannot guarantee absolute security.

(2) Retention Period: We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, or as required by law (e.g., tax or accounting obligations).

10. CHILDREN’S PRIVACY (COPPA)

(1) Our Services are not directed to children under 13. We do not knowingly collect personal data from them.

(2) If we become aware we have collected data from a child under 13 without parental consent, we will delete it promptly. If you believe we may have such data, please contact us immediately.

11. EMAIL & MARKETING COMMUNICATIONS

(1) CAN-SPAM Compliance: We provide opt-out instructions in every marketing email. You can stop receiving our marketing messages by clicking "unsubscribe" or contacting us.

(2) SMS / Text Messages (TCPA): By providing your phone number, you consent to receive calls and text messages from us, including via automated technology where applicable. Message and data rates may apply. Reply STOP to opt out of texts and HELP for help. Consent to marketing texts is not a condition of purchasing any product or service.

(3) Transactional Communications: Even if you opt out of marketing, we may still send you certain transactional or administrative messages (e.g., purchase confirmations, scheduling, essential updates).

12. INTERNATIONAL TRANSFERS

(1) We are based in New York, USA, and your data may be stored and processed in the United States.

(2) If you reside outside the US, you consent to the transfer, storage, and processing of your data to and in the United States or other jurisdictions that may have different data protection laws than your country.

13. POLICY UPDATES & NOTIFICATIONS

(1) We reserve the right to modify or update this Privacy Policy at any time. Material changes will be noted by updating the “Last Updated” date and posting the revised policy on our website.

(2) Continued use of our Services after any changes indicates your acceptance of the updated policy.

14. USE OF GOOGLE FONTS

Our website uses Google Fonts, a service provided by Google LLC. When you visit a page, your browser may download these fonts from Google’s servers in order to display text properly. This may result in your IP address being transmitted to Google.

For more information about how Google handles data, please refer to Google’s Privacy Policy.

15. CONTACT US

If you have questions or concerns about this Privacy Policy or wish to exercise any of your rights, please contact us at:

Functional Pet Wellness LLC d/b/a Rootd Pet

436 Eastern Parkway, 6D, Brooklyn, NY 11225, USA

Email: [email protected]

Contact Person: Carter Easler

BY USING OUR WEBSITES, COURSES, AND RELATED SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTAND THIS PRIVACY POLICY AND AGREE TO ITS TERMS.